For the first time in over a decade, Ascot Racecourse is unveiling a new look and feel for its annual Style Guide, which has been renamed The Royal Ascot Lookbook.

2023 sees us take a new direction, producing six inspirational fashion edits to guide you through what to wear this summer: Luxe, Tailoring, Pre-Loved & Rental, Vintage, High Street and Emerging Designer.

Our new direction focuses on a deeply original sense of personal style inspired by fashion magazine editorial, elevating the creativity to entice racegoers to get lost in the magical world of occasionwear. From retro-inspired vintage looks evocative of the 1970s to exquisite tailoring and avant-garde millinery, the Lookbook is an inspirational fashion feast with inspiration to suit all budgets.